Lindt optimizes for mobile, sees big revenue boost

11/7/2013 | MobileCommerceDaily.com

Mobile users were in mind as Swiss chocolate company Lindt & Sprungli USA redesigned its website for swifter checkouts and more visual impact on smartphones and tablets. "With our IBM technology partners Crossview, we implemented a responsive checkout design to streamline checkout. With this improvement we're seeing a 140% increase in conversion rate and 237% increase in revenue on mobile devices," said Lindt USA's Christine Bullen.

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