Make the most of your sales kickoff meeting

11/7/2013 | Sales Benchmark Index

Sales kickoff meetings can be expensive, so you need to make sure your money is being put to good use, writes Tony Albachiara. Avoid introducing new products in sales kickoff meetings, and make sure you pick a speaker who will provide real value. Also, limit the number of executives who give speeches, and be judicious in your use of PowerPoint, he recommends.

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