P&G ranks highest for marketing; Wal-Mart named best retail partner

11/7/2013 | MediaPost Communications

Procter & Gamble and Unilever are in the top spots among marketers of consumer packaged goods, and Wal-Mart Stores and Target are the most effective retail partners, according to Kantar Retail's annual PoweRanking list. "In a world of increasing eCommerce, brick-and-mortar retailers have never been more open than today in collaborating to build better shopping experiences," Kantar says in the report.

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