Supermarkets raise awareness of locally grown flowers

11/7/2013 | Supermarket News (free registration)

Retailers including Highland Park Market in Farmington, Conn., have expanded their marketing of locally grown produce from fruits and vegetables to flowers and plants. A survey by the California Cut Flower Commission revealed that 74% of people don't know the origin of the flowers they buy; once they have the information, 58% opt for California grown blooms. "We're able to compete with imported product in ways we haven’t been able to in the past," said Kasey Cronquist, the trade group's CEO.

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