VivaKi enlists Vindico to track Publicis video ads

11/7/2013 | MediaPost Communications

Publicis Groupe's VivaKi is harnessing Vindico's Adtricity service to measure the effectiveness of video ad placements for all the Publicis shops globally. Adtricity ranks the performance of ads after a detailed measure of how they are viewed. It "provides insight and intelligence into aspects of the media buy that we didn't have before," says Kurt Unkel, VivaKi's global president of audience on demand.

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