Ad veteran believes in building dialogue

11/8/2005 | CMO

Charlotte Beers, now semi-retired after stints heading Ogilvy & Mather, J. Walter Thompson and the U.S. post-9/11 image campaign, believes marketers have to think globally to be successful. "We're no longer saying in a glib way we live in a global village. We really have to behave like that," she said.

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