Jolly Green Giant feeling "the love" again

11/8/2005 | NYTimes.com

Ten years after his last appearance on television, General Mills' Jolly Green Giant will return to the airwaves in a new ad carrying the tagline "For the Love of Vegetables." Publicis Groupe's Saatchi & Saatchi in New York, revived the 80-year-old character for the new campaign crafted to encourage consumers to eat vegetables because they like them.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY