Jolly Green Giant feeling "the love" again

11/8/2005 | NYTimes.com

Ten years after his last appearance on television, General Mills' Jolly Green Giant will return to the airwaves in a new ad carrying the tagline "For the Love of Vegetables." Publicis Groupe's Saatchi & Saatchi in New York, revived the 80-year-old character for the new campaign crafted to encourage consumers to eat vegetables because they like them.

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