SIFMA launch kicks off -- logo and brand unveiled

The Securities Industry and Financial Markets Association launched the new organization Thursday at its meeting in Boca Raton, Fla., where, among other things, the association's new logo was unveiled. During the opening night of the meeting Wednesday, James Gorman and Ed Forst, SIFMA's 2006 co-chairmen, recognized the winners of the SIA Distinguished Leadership Awards and the TBMA Chairmen's Achievement Awards.

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