Wild Oats breaks new marketing ground

11/8/2006 | Supermarket News (free registration)

Wild Oats Markets plans to expand its reach by placing its Henry's label in Pathmark Stores. The move is seen as part of an expansion plan undertaken by new interim CEO Gregory Mays. In a related development, Price Chopper of Schenectady, N.Y., says it will roll out a line of Wild Oats private-label groceries.

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