Holding a sale that turns heads

11/8/2009 | Inc. online (free registration)

Ron Carmel and Kyle Gabler decided to celebrate the first anniversary of the launch of their video game "World of Goo" by selling the game online for whatever price customers were willing to offer. The pair sold 50,000 copies at an average of $2 each in just one week. The pair attribute the sale's success to its novelty, noting that the announcement attracted a lot of free media attention.

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