5 ways to capitalize on a surprise celebrity moment

11/8/2010 | Entrepreneur online

7-Eleven is revamping its marketing and offering freebies in the wake of recent namedrops from President Barack Obama, who offered to sit down to a "Slurpee Summit" with Republican leadership. Celebrities can offer huge marketing opportunities for businesses, writes Carol Tice, who suggests taking active steps to expose celebrities to your brand and being on the lookout for famous visitors to your business.

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