DraftFCB gets another chance with Taco Bell's digital account

11/8/2010 | Advertising Age (tiered subscription model)

Taco Bell, a unit of Yum! Brands, reportedly has restored its digital account to Interpublic Group's DraftFCB, Irvine, Calif., which also handles its creative and media-planning business, from sibling agency R/GA. The latter won Taco Bell's lead digital duties a year ago, and was responsible for a major overhaul of the quickservice chain's website. Neither Taco Bell nor the agencies commented for this article.

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