4 reasons you should care about Google+:

11/8/2011 | SmartBrief/SmartBlog on Social Media

Google+ is more than just a flash in the pan, authors Guy Kawasaki and Chris Brogan say. The social network is becoming a hangout for people who are passionate about specific interests, and it has been a boon to search engine optimization efforts, they say. It also makes it easier for brands to be sure that they'll be seen by their followers, since Google doesn't have an EdgeRank-style filter system, the pair say.

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