E-Demo makes, then breaks case for social media sales

11/8/2011 | MarketingSherpa

Centerpointe Research Institute, a meditation audio company, turned from mailing materials to a Facebook e-demo to generate sales. The company systematically e-mailed prospects and offered an e-book download over Facebook, but found that despite many "hits," its sales conversion rate dropped dramatically, notes reporter David Kirkpatrick. Bill Harris, the company's founder and CEO, attributed it to the out-of-sight, out-of-mind nature of e-demos, and decided to combine Facebook with his former mailing efforts.

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