NFC check-ins get a Starbucks boost in China

11/8/2011 | Advertising Age (tiered subscription model)

NFC-enabled check-ins are coming to China in a big push for the technology from Foursquare knockoff Jiepang and Starbucks. The campaign invites users to swipe their phones at any one of 200 Starbucks outlets in eastern China. If enough users do so, they all win a free size upgrade on a Starbucks drink a week later.

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