Coke lets retailers test new concepts at marketing innovation center

11/8/2012 | Supermarket News

Coca-Cola's 15,000-square-foot Shopper Experience Innovation Center lets the beverage company work with retailers to test concepts such as product displays and store layouts. At the center, which opened in May, retailers can test shopper reactions before bringing the concept to their own stores. "I want to understand how we talk to a retailer in a way that’s going to really resonate with that retailer. So, a lot of the solutions that we develop and the things that we do are around how do we build the category," said Ron Hughes, director of shopper experience innovation for Coca-Cola Refreshments.

View Full Article in:

Supermarket News

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX