Eloqua links with Bizo and Demandbase for display ad channel

11/8/2012 | DestinationCRM.com · BtoB Magazine

Eloqua's new AdFocus channel manages display ads and other paid media within the company's marketing automation platform, borrowing lead-targeting capability from Bizo and Demandbase, Judith Aquino writes. "Some companies are still using display ads only at the brand advertising level, but we're seeing more B2B marketers use it to provide specific offers that bring leads through the pipeline," says Rob Bois, Eloqua product marketing manager.

View Full Article in:

DestinationCRM.com · BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY