Eloqua links with Bizo and Demandbase for display ad channel

11/8/2012 | DestinationCRM.com · BtoB Magazine

Eloqua's new AdFocus channel manages display ads and other paid media within the company's marketing automation platform, borrowing lead-targeting capability from Bizo and Demandbase, Judith Aquino writes. "Some companies are still using display ads only at the brand advertising level, but we're seeing more B2B marketers use it to provide specific offers that bring leads through the pipeline," says Rob Bois, Eloqua product marketing manager.

View Full Article in:

DestinationCRM.com · BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY