McDonald's posts 1st monthly sales decline since 2003

11/8/2012 | Bloomberg Businessweek · Reuters

McDonald's reported a 1.8% drop in same-store sales last month, with U.S. sales dropping 2.2%, the first decline in nine years. The company plans to ramp up promotions of its Dollar Menu, a strategy some analysts question as consumers shift their focus from price and rivals including Burger King, Wendy's and Taco Bell build market share with new premium menu items.

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Bloomberg Businessweek · Reuters

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