Why financial advisers should think like ad agencies

11/8/2012 | Financial Advisor

Financial advisers rely on word-of-mouth marketing to win new business -- but that doesn't mean they should just leave their customers to do all the work, says Michael White, director of marketing at Raymond James. Advisers should think like ad agencies, carefully building up their brand to amplify the effect of word-of-mouth referrals. "Your brand ... should be reflected in every referral you get. ... If you've done a good job at building your brand, those referrals will be much more impactful," White says.

View Full Article in:

Financial Advisor

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA