Facebook update could have brands seeing stars

11/8/2013 | HubSpot.com

Facebook is trying out a layout that includes a rating tool underneath company names on Facebook pages. The approach of ratings -- of up five stars -- isn't new, but the prominent display could force brands to pay far more attention to them, writes Ginny Soskey. "[A] few bad support complaints could tank your Facebook Page efforts," Soskey writes.

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