How Twitter paved the way for a bumper IPO

11/8/2013 | Reuters

Bloomberg via Getty Images

Twitter's long-awaited initial public offering went off without a hitch this week, and the company's share price rose sharply on strong investor demand. The launch succeeded because Twitter did its homework and didn't get greedy, insiders say. "They were really information and data hogs," said a source who worked on the IPO. "They wanted a lot of different perspectives and to make sure that they did this right."

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