Interview: Sephora embraces the mobile-first client

11/8/2013 | eMarketer

"There really are people who only shop on mobile," says Johnna Marcus, Sephora's director of mobile and digital store marketing, in this interview. She cites research showing that 31% of Americans access the Web solely through their phones, saying that Sephora has tried to design applications to serve that audience. "It's not just thinking of mobile as sort of an augment, but really building things out to be mobile-first and be mobile-primary," Marcus adds.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
EVP, Catalog/Online Store
National Geographic Society
Washington, Dist. Columbia
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
Director, Leadership Development & Talent Acquisition
Hibbett Sporting Goods, Inc.
Birmingham, Alabama
Vice President of Marketing
Blair
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC