Macy's is engaging mobile users who shop at their stores with a photo and video contest. Customers are invited to submit images of themselves mailing a letter to Santa at Macy's for a chance to be included in a Macy's TV spot. "By encouraging social sharing of these special moments, Macy's is taking a step in bridging the gap between amazing brick and mortar customer experiences and our online worlds," commented Leslie Poston, senior social media strategist at Flightpath.
Macy's Santa mail campaign invites mobile users to submit images
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