Macy's Santa mail campaign invites mobile users to submit images

11/8/2013 | MobileCommerceDaily.com

Macy's is engaging mobile users who shop at their stores with a photo and video contest. Customers are invited to submit images of themselves mailing a letter to Santa at Macy's for a chance to be included in a Macy's TV spot. "By encouraging social sharing of these special moments, Macy's is taking a step in bridging the gap between amazing brick and mortar customer experiences and our online worlds," commented Leslie Poston, senior social media strategist at Flightpath.

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