Many users will trade private info for discounts, study shows

11/8/2013 | eMarketer

Forty-one percent of consumers would allow their information to be shared by marketers in exchange for savings on a product or service, according to a survey by Etailing Solutions. Still, 90% of Internet users have taken proactive steps to protect their data, and 35% have discontinued doing business with a company over privacy concerns, according to a Harris Interactive survey for TRUSTe.

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