Native advertising is seen as a good mobile fit with Tumblr

11/8/2013 | Mobile Marketer

Native advertising with a human feel is a natural fit with mobile for Tumblr users, said David Hayes, head of canvas at Tumblr. "On the Internet, you can't really tell the difference between a brand and a human being. The idea that native advertising makes brands act more like human beings, if you want to be native, first study your user's native behavior," Hayes said during a session at ad:tech New York 2013.

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