Weird and funny go a long way to spark buzz

11/8/2013 | Andy Sernovitz blog

Goofy offers or messages that make customers laugh are a good way to get them talking to friends about your business, Andy Sernovitz writes. He cites MailChimp, which offered a free hat for customers' cats as a sign-up bonus, and Netflix, which gained buzz for a "Star Trek"-themed interaction between a subscriber and a customer-service representative.

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Andy Sernovitz blog

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