Why CEO isn't the right acronym for your top official

11/8/2013 | Harvard Business Review online

Most companies call their top boss the chief executive, but upper management generally doesn't do much in the way of "execution," writes Ludo Van der Heyden. The CEO's real job is more about guiding others as they're executing the company's vision. "CEOs do not so much execute as influence execution through framing, decision-making, and evaluation," Van der Heyden writes.

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