The GMA/FPA Sales Agency Committee recently released the 2007 edition of "Outsourcing is In! How CPG Companies Enhance Performance, Reduce Cost & Increase ROI through Outsourcing Sales and Marketing." This report examines the growing trend of outsourcing sales and marketing functions and provides the first detailed assessment of the value contribution of sales and marketing agencies to CPG manufacturers and retailers. The report also identifies best practices in outsourcing sales and marketing tasks that increase efficiency and effectiveness of the CPG industry. The new executive summary has been refined and updated to reflect new information relative to size of CPG companies and the extent of their utilization of SMAs. Click here to download a copy of the report, or contact Troy Beeler for more information.
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