Stores dial up text messaging as marketing tool

11/9/2007 | News & Observer (Raleigh, N.C.), The

Some major retailers are hoping to drive business this holiday season with text-message marketing -- sending alerts on sales, promotions and coupons to the cell phone of customers who opt in. The popularity of unlimited messaging plans makes this strategy attractive and economical for businesses, though the regulations surrounding text messages are more restrictive than with e-mail campaigns.

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News & Observer (Raleigh, N.C.), The

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