Studies: E-mail still trumps social networks

11/9/2008 | Direct Marketing News

Consumers consider e-mail their primary method of business and personal communication and will continue to prefer e-mail for the foreseeable future, a study reveals. Communication through social-networking sites is replacing some e-mail volume, but 18- to 34-year-old consumers are more likely to buy products in response e-mail ads than ads on social networks, according to an additional study.

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