Does Microsoft need to remain in the media business?

11/9/2009 | Advertising Age (tiered subscription model) columnist Michael Learmonth ponders the question: Does the newly redesigned Microsoft even need media anymore? "MSN plays a very important role as an aggregator of traffic for our ability to monetize other assets like search, but no one is going to confuse Microsoft as world-beaters in content," said former Microsoft ad chief Bill Shaughnessey.

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