Health plans ready new options for individual market

11/9/2009 | American Medical News (subscription required)

Health insurers expect a coverage mandate will be part of any reform bill that passes Congress and are responding by preparing new options for the individual market. Experts say the industry will expand on current efforts to provide lower-cost individual plans, market directly to customers, and partner with physicians and hospitals to help cut costs and improve quality.

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American Medical News (subscription required)