To influence Twittersphere, venture from it

11/9/2009 | Social Media Today

The users who get the most out of Twitter are the ones that use it to promote original content hosted elsewhere, Joel Postman writes. "Twitter is excellent for distribution, but if you're going to communicate original ideas, you'll need a blog," he writes. He notes that a blog also provides its owner with more functionality and control than a Twitter account does.

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