Keep the focus on the upside

11/9/2009 | Seth Godin's Blog

Big, mature companies are often so focused on the potential pitfalls of business that they become "more about avoiding risk than providing joy," Seth Godin writes. Entrepreneurs need to make sure they stay focused on their mission as their business grows and matures, he writes. "Are you aggressively investing in having a remarkable thing happen that will delight or move a customer?" Godin writes.

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