Kellogg aims to boost profile of Mother's Cookies

11/9/2009 | Brandweek

Kellogg has launched a social-media campaign for Mother's Cookies in an effort to take national a brand that's known mostly on the West Coast. The campaign features videos of people eating the cookies and offering their favorite memories of them, as well as quizzes and scavenger hunts on Facebook. Kellogg bought Mother's Cookies in May.

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