Some retailers bulking up on ad spending this holiday season

11/9/2009 | Wall Street Journal, The

Kmart, Wal-Mart, J.C. Penney, Home Depot and Lowe's are among the big retailers said to be significantly increasing their ad spending leading up to the big holiday push, according to this report. Kmart Chief Marketing Officer Mark Snyder said his company is "cautiously optimistic," adding: "Last year the recession hit [the shopper] right between the eyes and she found herself scrambling. This is the year she said, 'I will do things differently,' so she is looking for deals early."

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Wall Street Journal, The

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