Spreading the word about Hellmann's

11/9/2009 | Brandweek

Hellmann's, the market leader for mayonnaise, is enjoying a surge in sales, as more people prepare food at home and also because it is made with only eggs, oil and vinegar. Unilever is urging people to think of the mayonnaise as a cooking ingredient, and has launched a campaign featuring chef Bobby Flay and recipes using Hellmann's.

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