Wal-Mart risks little in online price war with Amazon

11/9/2009 | Wall Street Journal, The

Wal-Mart is in a high-profile price war with Amazon.com and Target over books and DVDs. However, as online sales account for what is estimated to be less than 1% of Wal-Mart's total revenue in the U.S., the largest retailer in the world isn't really risking much. Amazon, however, may have more to lose.

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