Acura uses movie theater surround sound to plug audio system

11/9/2010 | MediaPost Communications

Acura has created a special in-cinema spot tapping theaters' surround sound to mimic the quality of its new 10-speaker audio system and its 5.1 surround-sound system for its models. The ad is dubbed "Inside Elliot's Head," in a reference to the Acura system's creator, six-time Grammy-winning sound engineer Elliot L. Scheiner; Acura uses his initials in the "ELS" sound system's moniker.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY