Acura uses movie theater surround sound to plug audio system

11/9/2010 | MediaPost Communications

Acura has created a special in-cinema spot tapping theaters' surround sound to mimic the quality of its new 10-speaker audio system and its 5.1 surround-sound system for its models. The ad is dubbed "Inside Elliot's Head," in a reference to the Acura system's creator, six-time Grammy-winning sound engineer Elliot L. Scheiner; Acura uses his initials in the "ELS" sound system's moniker.

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