Daniel Shader says he started a company called Kwedit in 2009 to provide short-term loans to players of "FarmVille" and other online games who needed to make small purchases but lacked credit cards. When 7-Eleven signed on as Kwedit's cash portal, the future looked bright. Then came word that Facebook was getting into the market for gaming credits, forcing Shader back to the drawing board. His revamped service, dubbed PayNearMe, seeks to facilitate all sorts of electronic transactions by allowing online shoppers to pay in cash by depositing their funds at a nearby convenience store. "What you start your business to be, and what it becomes, are almost never the same thing," he says.
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