British Airways is giving iPads to crews to monitor passenger needs

11/9/2011 | (U.K.)

British Airways says it will offer a more personalized service for passengers when it hands out iPads to its senior cabin crew members rather than lengthy paper printouts that list the wants and special needs of each flier. "The iPads provide real-time insight into our customers' preferences across a whole range of areas, from special meal requests to onward travel plans," said Bill Francis, head of in-flight customer experience.

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