Publishers see the future in mobile

11/9/2011 | MediaPost Communications

B2B publishers are among those saying that mobile devices are key to their futures, noting that they lean toward tablets over smartphones, according to an Audit Bureau of Circulations survey. As if to confirm that sentiment, 85% of respondents said they currently have a mobile presence, compared with 76% a year before, and overall they say mobile accounts for 15% of their digital traffic.

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