Tips on picking the right mobile option

11/9/2011 |

Restaurants often jump in to create a mobile application without thinking through what they want the app to accomplish, and some franchisees of big chains are creating their own apps without corporate's blessing, according to this writer. Mobile-optimized sites that operate across multiple platforms are often the better and less-expensive way to go, she advises in this look at eateries' mobile options.

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