Franchisors hope education will help franchisees thrive

11/9/2012 | Wall Street Journal, The

Franchisors are stepping up training programs for new franchisees and adding refresher courses for seasoned ones in an attempt to increase their chances of success. “The franchisers want to give [franchisees] the best possible chance in this economic climate,” IFA President and CEO Steve Caldeira said. “The last thing a franchiser wants is to offer a franchise to an underqualified franchisee, no matter how much capital they have. It’s all about protecting the brand.” With lenders looking to mitigate risk, training can make a franchisee look better to banks, Caldeira added.

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