Funny cat videos make green messaging more palatable

Retailer Loblaw Cos. is hoping to tap into the Internet's love of cat videos with a World Wildlife Fund-backed ad campaign touting its green credentials. The first video features Norman, a feline "eco warrior" who plays with cellophane, plastic bottles and cardboard boxes while a voiceover explains Loblaw's sustainable-seafood policies.

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Globe and Mail (Toronto) (tiered subscription model), The

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