Holiday season could bring glad tidings for e-retailers

11/9/2012 | eMarketer

More than half of all holiday-season sales are expected to come from e-commerce this year, with mobile commerce grabbing a 6% slice of the pie. Analysts say they expect a late spike in mobile-ad traffic and click-thru rates, as last-minute shoppers seek out holiday gifts, and also expect retailers to invest heavily in social media campaigns as the holiday season approaches.

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