Re-evaluate form and function for better content marketing

11/9/2012 | HubSpot.com

If the topic of your content marketing doesn't really speak to the target persona's needs, you should better identify the audience and align the content to the right recipient at the correct stage of the sales cycle, Corey Eridon writes. "If you've selected a content format type that aligns really well with your subject matter ... the content will be easier for your audience to consume," he writes.

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