Retailers prepare for holiday ad campaigns

11/10/2004 | NYTimes.com

Retailers such as Best Buy and Target are trying nontraditional approaches to holiday marketing this year, looking to connect with customers on an emotional basis. Best Buy is launching two simultaneous campaigns, one which promotes an exclusive Elton John CD, while Target is offering customers a free wake-up call at 6 a.m. on Thanksgiving weekend, in time for its early holiday sales.

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