Customers crave new products, but not just line extensions

11/10/2008 | Advertising Age (tiered subscription model)

In a study called "Key Determinants for New Product Success," almost 700 consumers evaluated products from companies including Johnson & Johnson, Procter & Gamble, Campbell Soup, Smucker, Dannon and Hershey. Swiffer, Listerine PocketPaks and Red Bull were successful innovations at the time they launched and developed platforms to expand.

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