Customers crave new products, but not just line extensions

11/10/2008 | Advertising Age (tiered subscription model)

In a study called "Key Determinants for New Product Success," almost 700 consumers evaluated products from companies including Johnson & Johnson, Procter & Gamble, Campbell Soup, Smucker, Dannon and Hershey. Swiffer, Listerine PocketPaks and Red Bull were successful innovations at the time they launched and developed platforms to expand.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX