MediaCom's North American chief spearheads major revamp of shop

11/10/2008 | Adweek · Mediaweek

Under new North American CEO Doug Checkeris, WPP Group's MediaCom is undergoing a major reorganization, which includes realigning clients into five core "clusters"; incorporating digital into its services; and revamping services, including insights and planning, search and branded entertainment. The changes come as the New York-based shop plans to move about 500 workers to a new space at the same Seventh Avenue address as sibling agency Mindshare.

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Adweek · Mediaweek

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